India Non-alcoholic Beverages Market Share, Size, Trends, Demand and Forecast 2025-2033
India Non-alcoholic Beverages Market Overview
The India non-alcoholic beverages market size was valued at USD 32.06 Billion in 2024. It is projected to reach USD 68.73 Billion by 2033, growing at a CAGR of 8.16% during the forecast period 2025-2033. The market growth is propelled by increasing health awareness, innovation in flavors, and expansion of premium and niche product segments. Growing disposable incomes and evolving consumer tastes offer promising opportunities for both domestic and international brands. The report presents a thorough review featuring the market India non-alcoholic beverages market share, growth, trends, and research of the industry.
India Non-alcoholic Beverages Market Study Assumption Years
Base Year : 2024
Historical Year/Period : 2019-2024
India Non-alcoholic Beverages Market Key Takeaways
Current Market Size : USD 32.06 Billion
CAGR : 8.16%
Forecast Period : 2025-2033
The market is driven by a rising trend towards health-conscious beverages, including products with natural ingredients, reduced sugar, and added health benefits like vitamins, minerals, and probiotics.
Innovation in flavors and product formats such as ready-to-drink, concentrates, and functional shots are gaining consumer attention.
Expansion of premium and niche segments such as cold-pressed juices, craft sodas, and plant-based milks is notable.
Growing demand for beverages sweetened naturally with stevia and increased popularity of organic and herbal drinks are prominent.
Increasing presence of international brands alongside domestic players is fueling market diversification and growth.
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India Non-alcoholic Beverages Market Growth Factors
The market for non-alcoholic drinks is growing in India. Consumers mindful of their health are turning away from soft drinks high in sugar and have started consuming drinks with natural ingredients, less sugar, and better functional health advantages. Due to high demand of these beverages, companies are now infusing them with vitamins, minerals, probiotics, and natural flavors.
Innovation in flavors and product formats is a major growth driver in this category. Companies are also looking at local, customary, and regional flavors in India. Exotic fruit flavors and drinks flavored by spices or herb blends create new market opportunities, while ready-to-drink drinks, concentrates and functional shots have become more popular among those seeking convenience and novel experiences.
More disposable income and lifestyle changes caused the growth of superpremium and niche segments. Consumers are more willing to experiment with superpremium nonalcoholic beverages such as premium juices, craft soft drinks, organic beverages and organic soft drinks. Other popular plant milks are almond and oat milk. Superpremium products have also gained traction with health-conscious and vegan consumers. Superpremium brands use glass bottles and bio-based plastics. International beverage brands then entered and further diversified the Indian market, expanding it in the process.
India Non-alcoholic Beverages Market Trends
In the India non-alcoholic beverages market, health-oriented driver innovation led by consumers is gradually shifting away from sweetened, carbonated and energy beverages to products with natural ingredients, less sugar, supplemented with vitamins, minerals and probiotic cultures, among others. Functional drinks like energy, immune and hydration drinks have become a trend as consumers show interest in healthy and functional drinks.
Organic and herbal beverages, and drinks sweetened with stevia, demand more since global health and wellness trends and campaigns urge healthier diets and reduced sugar consumption in local markets. Beverage companies attempt to take advantage of the growing population of health-conscious consumers in urban and rural areas by innovating to market and package healthy drinks.
Manufacturers have introduced customary and regional Indian flavors, exotic fruits, spices, and blends of Indian herbs into ready to drink beverages, concentrates, and functional shots for targeting the adventurous palate of the Gen Z and millennial consumer segments in the Indian functional beverage market. A new trend, called fusion drinks, which combine attributes of various drinks, is arising to stand out in the crowded beverage market.
Consumers grow premium and niche beverage segments by willing to pay for premium juice products, cold pressed juices, craft sodas, and organic beverages. Specific products are being launched in order to focus on niche markets, such as plant-based milks targeting vegan and health-conscious consumers. Glass packaging developments and bio-based packaging developments improve sustainability, and they improve consumer perceptions.
Foreign brands entered India. Consumers now have greater expectations. Domestic brands innovate. Domestic brands launch products in the premium segment. Trends are expected to continue within the Indian non-alcoholic beverages sector, which will diversify further.
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India Non-alcoholic Beverages Market Segmentation
Product Type Insights:
Carbonated Beverage
Non-Carbonated Beverage
Packaging Type Insights:
Bottles
Cans
Others
Package Size Insights:
Below 250ml
250ml–1Liters
Above 1Liters
Sales Channel Insights:
Departmental Stores
Supermarket/Hypermarket
Convenience stores
Online
Others
India Non-alcoholic Beverages Market Regional Insights
North India
South India
East India
West India
India Non-alcoholic Beverages Market Key Players
The report offers an in-depth examination of the competitive landscape, including market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
India Non-alcoholic Beverages Market Recent Developments & News
In February 2025, Reliance Consumer Products expanded its iconic Indian cola brand Campa Cola into the UAE, marking its first overseas expansion since its 2023 relaunch. The brand aims to compete with global players PepsiCo and Coca-Cola through an alliance with Agthia Group.
In August 2024, Bengaluru-based Swizzle launched ready-to-drink mocktails like Mint Mojito, Triple Berry, Desi Lemonade, and Blue Lagoon targeting non-alcoholic beverage consumers. The brand is focusing on APAC market growth with flavor authenticity and healthy drink options.
India Non-alcoholic Beverages Market Key Highlights of the Report
Comprehensive quantitative analysis of market segments and trends from 2019 to 2033.
Detailed forecast and segmentation by product type, packaging, package size, sales channel, and region.
Insight into drivers such as health awareness and flavor innovation.
Competitive landscape analysis including key player positioning and strategies.
Porter’s five forces analysis to evaluate market competition and attractiveness.
Includes post-sale analyst support and report customization options.
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Customization Note: If you require any specific information not covered within this report’s scope, we will provide it as part of the customization.
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