HiSEVEN

Whether it’s festive seasons or just advertisement on awareness, Malaysian’s ads are well-known to use sad family story. Whether it’s a single father struggling to look after his kid or a short story about delivery rider who ended up tragically on the road. It’s like everywhere, scroll through Instagram, a random ads on YouTube or Facebook till it become so noticeable. The ending of such stories could be bittersweet, tragic or ended up happily but always have that sad tone the whole time. It just.. why is it so? Does it shows Malaysian are well-known as emotional people? Why such tone so dominant on every ads and is it making an impact? Emotion Sells, Especially in Malaysia Brands knew this very well on their Malaysian’s audience. Malaysian respond strongly to emotions, doesn’t…

Can Malaysia’s digital transformation survive without WiFi at mamaks? A funny but serious look at tech, infrastructure, and everyday digital life.

Remember back in the day where social media like Friendster or MySpace are all about connecting people rather growing into a full all-in-one app? As simple as open, post a picture, goes through friend’s status, drop a status and that’s it. Algorithm not even a thing, no complicated steps just to post a thing, that’s how things work back in the day. Now social media just becoming the full ecosystems with analytics, marketplace, community managements and ads. It’s great for power users, but it becoming even more exhausting with new features which made a complicated apps even more complicated. The War for the Best Features When every platforms are competing for having the best features, copying one another, tweak it abit and named it as their own (just like how Instagram’s stories are…

From weekend pop-ups to mural-filled markets, Malaysia’s creative spaces are shaping how brands tell their stories online.

The Future of Visibility in a World Beyond Google

From Being Seen to Being Loved ~

Let it rest

Are They Still Demanded?

Made in China

Why everything “kasi lokal?”

Have been to any virtual pop-up shops lately like Zalora or Shein pop-up shops? It’s a whole different way of shopping where it’s all about access, and those unforgettable experiences. It able to give a whole new VIP moments by giving visitor a limited-time access to products, exclusive perks, and engaging shopping experiences. But why it is a trend nowadays for major brands to create such virtual pop-up shops? The Allure of Exclusivity There’s something about exclusivity that really ignites our desire. Whether it’s a limited-edition release, an invite-only shopping event, or getting early access to a new collection, people are naturally attracted to things that aren’t just handed out to everyone. Virtual pop-ups take advantage of this by: Limited-Time Access : Scarcity really amps up demand, and…

RM10.00 for 100k followers! With free gifts!

Online Sensations Become Real-Life Movements

February 27, 2025 — Alibaba Cloud hosted it very first Alibaba Cloud AI Tech Day at Hilton Kuala Lumpur. Gathering top experts in the AI field to explore innovative technologies that are transforming industries and shaping the future of business. Showcasing the newest advancements in AI, network with industry leaders, and delve into the possibilities this revolutionary technology holds for transforming industries and fostering innovation in Malaysia. The MoU Signing (HiSEVEN x Alibaba Cloud) During the event, HiSEVEN officially signed a Memorandum of Understanding (MoU) with Alibaba Cloud, marking a significant milestone in our partnership aimed at driving digital transformation through AI-powered cloud solutions. This collaboration combines HiSEVEN’s extensive expertise in digital marketing strategy with Alibaba Cloud’s advanced infrastructure to develop innovative, scalable, and efficient technological solutions for businesses. The MoU signing ceremony was a key moment of…

The Art of Constant Change Whether during Raya Seasons, Chinese New Year or any other celebrations, one thing Malaysian will surely noticed are the mall’s decorations. It can even be overnight completely change from one into another. From a winter wonderlands transformed into a sea of red gold with Chinese celebrations. Such becoming a norm every year, creating a seamless annual cycle of celebrations. So, why it is so for Malaysia having a lot of different festivals annually? Malaysia, Truly Asia Ignore the subtitle above if that doesn’t make sense but yes, Malaysia well-known for it multi-cultural tapestry. As so, the calendar is filled variety of festivals (sometimes including Halloween, Thanksgiving and Mid-Autumn too). This including sales of specific items during those festival seasons. Malls also captivating on such opportunities to start a promos based…

In today’s digital world, trends start dying almost as quickly as they rise. Social media platforms like TikTok, X, and Instagram send an unending flow of viral content to their users. While as a trends, it rise fall as quickly as it be. It could be fashion trends, gaming fads, or meme explosions, they buzz for an ephemeral period. So, let’s start with some recent examples that used to be viral all over the internet, you’re not too old for this. 1. Skibidi Toilet (2023) Skibidi Toilet is this super-weird and funny thing (kids find it funny, but not us!) that took over the internet. It started out as a crazily animated series that people found on YouTube. They are animated characters engage in nonsensical, chaotic interactions with toilets and heads. All the way silly but…

Unlocking the Power of Semantic Product Search in E-Commerce The fast pace of eCommerce saw the introduction of semantic product search to be a game changer in that scene. Unlike an ordinary keyword-based search engine that uses exact terms, semantic search uses contextual understanding of the query to derive meaning to them. This means online platforms could provide more accurate, meaningful results even users typed wrongly. Understanding user intent-the essence behind semantic search One of the most considerable steps forward which semantic search has hit the coordinates into is understanding user intent. When shoppers look up the term “comfortable shoes for hiking,” the system does not just match products bearing the keywords “comfortable” and “hiking.” It can judge that the user might be looking for comfortable, high-performing footwear meant for outdoor activity. This way of matching…

These days, social media networks have all been gripped in hot criticism over their content moderation practices. The giants such as Meta, YouTube, and Twitter (now X) have resorted to toning down their advocacy to regulate content. Implications for misinformation, free speech, and user safety arise from this downturn. The debate is ongoing between censorship, self-regulating, and government intervention. While an argument has been established in favor of opening up the platform for greater freedom and openness without moderation, another has also been put forward against dangers arising from an unfiltered online environment. Changes in Policy on Content Moderation Among the prominent ones is the transformed approach of content moderation by the parent company of both Facebook and Instagram. Recently, Meta informed that it would start winding down its fact-check operations and removing some speech restrictions, especially in…

In our daily lives, wearing sport glasses while going for a morning jog seems not just protect our eyes, it goes in fashion as well. Now, wearable innovation has made overwhelming advances already blended into people’s everyday lives. No longer mere fitness monitors or fringe gadgetry, the neatest smart rings and glasses become ordinary equipment for performance, health and fun. In a way wearing piece of technologies doesn’t look cringeworthy, but more into fashion style. The Rise of Smart Glasses At first bulky and ineffective, smart glasses gradually evolved into the modern, light, and practical high-tech devices, adapted for both professionals and end-users. Let us discover the latest improvements that have made them so popular: Real-Life Supplements or Augmented Reality : New smart glasses, such as Halliday Glasses and Ray-Ban Meta Smart Glasses, come with…

Malaysia has a fond view of pasar malam for being lively, bringing varieties of street food, and cheap stuff. Recently, however, a new ‘pasar’ has been launched, and now it has become slightly controversial; it is called Pingmin Market. Some call it a “hipster pasar malam” because it predominantly presents local handmade products combined with creative workshops and has Instagram-friendly aesthetics (even every stores have their own Instagram account). But is this really true, or is it not just that much? The Traditional Pasar Malam It is, in fact, part of Malaysian culture, a very dynamic combination of food, clothing, and household items. Pasar malams are known for being cheap and convenient. Here, people enjoy foods like “viral cheese meleleh”, “lekor pedas meletup” or wild knockoff cheap items. The atmosphere is cool, hectic, and undoubtedly Malaysian. These markets have…