【短片】Chris Williamson - The Input-Output Delusion

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• Youtube影片 - youtu.be/VebFPB7Pghg

• Youtube原影片 - youtu.be/2NjN6W8cnIg

• Chris Williamson官方Youtube頻道 - www.youtube.com/chan...

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There are three levels of productivity. Inputs, outputs, and outcomes.
Most people stop at the first two and then wonder why nothing in their life actually changes.
Inputs are effort applied.
I sat at my desk for eight hours. I spent two hours drafting an outreach message.
I went to the gym five times this week.
But effort without direction just burns calories.
You can spend all day trying and still be no closer to the thing that you want.
So the next stage that people get to is outputs.
If inputs are effort applied, outputs are work done.
I sent 50 emails rather than I sat at my desk for eight hours.
I published four blog posts as opposed to I spent hours drafting messages.
Outputs feel even better because you can count them.
You can look at the spreadsheet and think I'm being productive.
But outputs don't prove impact.
We move on to the third level, which is I think what people should be more focused on.
These are outcomes.
If inputs are effort applied and outputs are work done, outcomes are real-world results.
I closed three new clients.
The new training plan added 20 pounds to my bench press.
Outcomes measure change.
They tell you whether your work actually did what it was supposed to do.
Busy people count hours and actions.
Effective people count impact.
If you measure inputs, you'll get good at trying.
If you measure outputs, you'll get good at producing.
But if you measure outcomes, you'll get good at winning.

世上存在三種生產力水平：投入、產出和結果。
大多數人止步於前兩個，然後不明白為什麼自己生活中的任何事情都沒有真正改變。

投入是指付出的努力。
我坐在辦公桌前八個小時。 我花了兩個小時起草一條外聯資訊。
本週我去健身房五次。
但沒有方向的努力只會消耗卡路里。
你可以花一整天的時間嘗試，卻仍然離你想要的東西越來越遠。
所以，人們通常會達到下一個階段，那就是產出。

如果投入是指付出的努力，那麼產出就是完成的工作。
我發送了 50 封電子郵件，而不是說我坐在辦公桌前八個小時。
我發佈了四篇部落格文章，而不是說我花了幾個小時起草資訊。
產出感覺更好，因為你可以計算它們。
你可以檢視電子表格，然後認為自己很有效率。
但產出並不能證明影響。

我們進入第三個層次，我認為人們應該更加關注這個層次。
這就是結果。
如果投入是指付出的努力，產出是完成的工作，那麼結果就是現實世界的成果。
我成功獲得了三個新客戶。
新的訓練計劃使我的臥推增加了 20 磅。

結果衡量的是變化。
它們告訴你你的工作是否真正實現了預期的目標。
忙碌的人會計算小時和行動。
高效的人會計算影響。

如果你只衡量投入，你就會變得擅長嘗試。
如果你只衡量產出，你就會變得擅長生產。
但如果你衡量結果，你就會變得擅長獲勝。